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The 2024 Guide to Ecommerce Website Designs: What Your Site Needs to REALLY Stand Out

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You need great ecommerce website design because when your ecommerce website captures the attention of your potential buyers, it’s like dollar signs going “ca-ching!” 

2024 is projected to generate up to $145 billion in e-commerce sales, and having a well-built e-commerce website lets you earn a piece of the pie. 

But how do you ensure your website will ACTUALLY rank, attract visitors, and make sales? 

As one of the top website builders in the United Kingdom, we know what sets e-commerce websites apart from the competition. From eye-catching design and magnetic content to user experience that convinces your buyers to say, “Take my money!!!” here are the top tips for e-commerce websites this 2024. 

Top 5 Tips for Ecommerce Website Designs This 2024

Incorporate User Experience Into Your Design

When your users visit your website, what do they see? What will they experience? What is their journey from seeing you to buying from you? 

User experience is a process that includes research, testing, and analysis to know how your audience interacts with your website. The entire goal of UX is to help you understand how to serve your customers better. 

Why is user experience a crucial element of your website in 2024? User experience influences user behavior and decisions. 

When you or your e-commerce website designer craft a website design that considers user experience, your website will not just be about pretty colors or stunning images; your design will speak to your audience in a way that makes them like you, know you, and trust you. 

Your Design Should Match Your Brand’s Identity

Use this guide for designing e-commerce websites this 2024: your website is not just a store; it’s a brand. Using a design that matches your brand identity ensures that your store creates connections with leads, fosters loyalty, and positions your website as better than your competitors. 

Here are some of the ways you can connect your brand identity with your e-commerce website design: 

  • Choose a vibe that matches your messaging. For example, if you’re aiming to sell travel needs for Gen Zs, incorporate fun, lively, preppy colors into your design. 
  • A good design depicts your brand’s story through imagery and messaging. Find product photos, fonts, color palettes, and icons that speak to your audience. 
  • Be consistent with your design.

Be On Trend

Keep an eye on the trends your target audience is following because this ensures you will be able to capture their attention every time. 

An outdated website design will cause you to lose customers because it’s proven that consumers quit engaging with plain, unattractive websites. 

Connect with your customers and watch what trends they tend to interact with. 

Make Your Design Mobile-Friendly

According to one report, e-commerce mobile users will see a spike of around 20 million in 2024. 

Mobile shopping offers the convenience of shopping on the go. Prioritising a mobile-friendly e-commerce website helps customers engage more with your message and products. Almost 67% of consumers buy from their mobile phones, and if you make your website easy for mobile users, you increase your chances of making sales. 

Here are some factors to consider when making a mobile-friendly website: 

  • Implement a responsive layout.
  • Enhance website speed
  • Reduce image file sizes.
  • Utilize HTML5 over Adobe Flash
  • Refrain from using pop-ups.
  • Adjust button size and placement.
  • Employ legible fonts at a sufficient size.
  • Ensure adequate spacing between links.
  • Simplify website design to minimize clutter.
  • Regularly assess website performance on mobile devices.

Show Social Proof for Increased Trust Factor

Feature Customer Testimonials

Customer testimonials boost the credibility of your website. Adding testimonials to the overall website experience helps your customers gain the confidence to engage and buy from you. 

Client remarks are like plus points to your brand. Remember, your potential clients can resist and object to your products, and positive client reviews can improve audience perception of your brand. 

Highlight Media Mentions and Awards

Media mentions and awards from reputable sources increase your trust factor among potential buyers. 

Suppose a big, reputable name trusts you. In that case, customers trust you better, engage more, and have less resistance to buying your products, and the public perception of your brand significantly improves. 

There’s a scientific basis to this phenomenon. Brand mentions are similar to influencer marketing, which has a scientific reason that backs its effectiveness

Display Social Activity

Showcasing real-time social media interactions adds authenticity to your site. Recent posts and interactions demonstrate active engagement with a genuine audience, while social sharing buttons amplify your brand’s reach and credibility.

Foster Blog Comments and Responsiveness

Encourage blog comments to showcase reader engagement. Promptly responding to comments maintains a positive brand perception, reflecting your attentiveness and interest in audience feedback.

Develop Comprehensive Case Studies

Case studies offer in-depth narratives showcasing your business’s impact. Providing detailed insights and quantifiable results reinforces your offerings’ value, including testimonials, further validating your solutions.

Highlight Popular Items

For e-commerce sites, label top-selling products to drive sales. Real-time statistics add urgency and credibility, such as viewing or purchasing numbers. Non-e-commerce sites can use similar strategies to highlight popular blog posts and engage potential customers.

Ecommerce Website Designs: The Benefits of Working with an Expert Website Builder

When building your ecommerce website, should you DIY your website design? 

Although it is possible to create your website design independently, we recommend partnering with a website builder to help you achieve your design goals for your websites. 

Here are several reasons why a professional website designer for e-commerce is a great choice if you want to stand out from the competition and win your audience. 

#1: They Have the Creative Vision 

The availability of ready-to-create website templates has helped even non-designers build their websites. But here’s the catch: you can only do a little variety on pre-made templates. Your website can look the same as the hundreds of thousands of websites that opted for the pre-made look. 

An e-commerce website designer can create a customized website that suits your brand identity. A customized website sets you apart from competitors, giving you an advantage to get their trust! 

#2: They Can Turn Your Design Goals into Reality 

If you’ve ever tried doing your website on your own, you know the struggle of turning the design in your head into reality. 

A professional designer for e-commerce websites understands the elements that should go into your website. They will create the website out of your vision, and they will incorporate must-have elements that will elevate the look and functionality of your e-commerce site. 

#3: They Know The Trends

Keeping up with the latest design trends is crucial in the fast-paced world of e-commerce. 

Professional website designers are well-versed in current design trends, ensuring your website stays fresh and relevant. 

They know what works and what doesn’t in terms of user experience and aesthetics, helping you attract and retain customers while staying on-brand. 

#4: They Understand Design Psychology Better

Design psychology is your design’s ability to connect to your customer’s desires, objections, goals, and purpose. Using design psychology is creating a design that convinces people to take necessary actions to achieve your end goal. For e-commerce owners, the goal is sales!

Professional designers have a deep understanding of how design elements such as colour, layout, typography, and imagery impact user perception and actions. They leverage this knowledge to create designs that look good and encourage visitors to take desired actions, such as making a purchase or signing up for a newsletter.

#5: They Have The Tools

Professional website designers have access to a wide range of tools and software that are essential for creating high-quality ecommerce websites. From graphic design software to coding tools, they have everything needed to bring your vision to life efficiently and effectively. By utilizing the latest tools and technologies, they can ensure that your website is visually stunning, functional, and optimized for performance.

#6: They Can Help Speed Up the Process

Designing and developing an ecommerce website can be time-consuming, especially if you’re doing it on your own. You hire designers for their skills, experience, and resources to streamline the design and development process, helping you launch your website faster. 

They can efficiently tackle complex tasks, troubleshoot issues, and ensure everything is done the first time correctly, saving you time and effort in the long run.

We Get Digital Can Help You Achieve Your Goals for Your Ecommerce Website Designs

When hiring an ecommerce website designer, you don’t just go for the skills, tools, or expertise; you also go for one that listens to your goals. 

At We Get Digital, we believe in turning your vision into reality. We believe in making you stay on top of the game. We are here to make your websites work for you. 

In the business for over 20 years, we understand trends, design psychology, and what makes potential buyers click. 

If you need website design help, we’re here. 

If you’re interested in working with us, message us here. 

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