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Easy 5-Step Guide to Creating Effective Content

Table of Contents

Creating effective content doesn't have to be difficult. This easy-to-follow 5-step guide will teach you how to create a winning content plan and produce content that captivates your audience.

Table of Contents

Easy 5-Step Guide to Creating Effective Content

Creating and implementing a comprehensive content plan requires a strategic approach. In this guide, we’ll walk you through the step-by-step process of developing and executing a robust content plan. Let’s kick things off with a fundamental understanding. 

Distinguishing Between Content Strategy and Content Plan 

The terms “content strategy” and “content plan” are often used interchangeably, but they carry distinct meanings. A content strategy serves as the foundation, outlining your business goals and the methods to achieve them. On the other hand, a content plan consists of tangible elements—assets, reports, outreach—selected based on the goals defined in your content strategy. 

With a content strategy, you lay the groundwork for a content plan, which then fuels content production, publishing, and distribution. 

Defining a Content Plan 

A content plan homes in on your objectives and the precise methods to achieve them. It is shaped by research that guides you in determining your target audience for content marketing, specifying how to deliver content to them, and outlining methods to achieve and measure desired results. 

Let’s explore the five critical steps to formulate a content plan that sets the stage for content marketing success.

Persona Research

Having clarified your goals in your initial content strategy, the next step is to put that knowledge into action by identifying your audience and what captivates them. 

Conduct market research to pinpoint your content’s target audience. What do they desire? What are their needs? How can your content help? Extend your focus beyond buyers, aiming to collect data from anyone likely to interact with your brand. 

Persona research allows you to discover niche audiences and adapt your content to resonate with the specific group you aim to convert. Regularly implement this research at different stages of business growth, recognising that your audience may evolve, and new targeting methods may emerge.

Audit Your Content

For those with existing blog posts or pages, a content audit is ideal. Identify high-performing content—what commonalities contribute to their success? Apply these insights to underperforming content and upcoming creations. 

If your company is relatively new, leverage social media posts created to target clients. Analyse the interaction data, easily accessible in most professional social media profiles. This approach aids in developing content that aligns with your audience’s interests and can be applied to enhance your website. 

A content audit aligns your company goals with content objectives, identifies audience interests, reveals areas for improvement, and sparks new ideas.

Produce Content

Overflowing with ideas? Fantastic! Before diving into creating blog posts or other content, pause to consider the purpose of each piece. Is it meant to build a connection with new audiences? Cultivate interest in your product? Encourage existing leads toward a purchase? Ensure that each content piece’s goal is clear and aligns with the customer journey phase of your ideal persona. 

Content creation extends beyond the written form, encompassing audio content (podcasts), visual content (infographics, videos), direct interactive content via social media, and written content (blog posts, case studies, eBooks). Diversifying content appeals to every audience segment.

Content Management and Editorial Planning

A Content Management System (CMS) plays a pivotal role in creating, publishing, and analysing content. Familiar names like WordPress serve as popular CMS options. They assist in planning and producing written content, such as pages and blog posts, while also enabling content tracking. 

Utilise a CMS to identify time-consuming tasks, optimal publication times, and required resources. This information contributes to creating an editorial plan with realistic content expectations and timelines, guiding task prioritisation.

Content Performance

Remember the content audit from step 2? It’s not a one-and-done task. After publishing content, analyse its performance. Did it resonate with your audience? What topics generated the most interest? 

Measure results through: 

  • Unique visitors, pages per session, and bounce rate for user behaviour insights. 
  • Organic traffic and backlinks to gauge SEO effectiveness. 
  • Likes, shares, comments to assess engagement. 
  • Conversion rate, lead numbers, and impact on existing leads for revenue determination. 

There you have it—five steps to construct a content plan geared toward achieving your goals. Need assistance? Our expert SEO team at We Get Digital is ready to elevate your business to the next level. Reach out, and let’s shape your digital success story together. 

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