HOW TO WRITE WEBSITE COPY
Website copy is critical these days. It needs to pack a punch, be super informative and optimised fully for SEO. So you are looking to write for people but understand how it needs to be structured correctly in order to ‘please’ the search engine robots so they understand what your page and website is about as well.
DO NOT write for SEO. Write for humans but understand how it works for SEO as well.
Learn about Schema Markup. This is really important as well when you are trying to help the search engines understand what your page is about.
Website Copy – Good copy is SO important!
One of the first elements of content we need in business when creating our online presence is website copy. So it is really important to know how to write website copy, especially if you are considering SEO as an important part of your marketing strategy.
This is your chance to showcase yourself, your business and your skills with potential clients. It’s crucial that your content is well written and well proof-read before you post it to your website.
The Internet is a powerful tool for businesses of all sizes. A website can be the most powerful marketing tool for small-to-medium sized business, and a well-written website content can be key to expanding your customer base.
Most people want to create a website with flashy graphics, beautiful animations, and interactive features. But the most important thing any website needs is good content.
Including keywords in your copy can help you rank higher in Google searches. But writing for humans first will help you connect with your audience, generate more conversions, and keep your website relevant. So how do you write good web content?
The 3 Elements of Good Website Copy
The best way to think about website content is to break it up into three different sections: web copywriting, SEO optimisation, and conversion optimisation. Web copywriting is the text that you see on the site itself. SEO optimisation is all of the tags and metadata that will help people find your site online.
Good website copy needs to be accurate and engaging, you need to let potential clients know exactly what your business does, and how it can help them. If you do not have a good understanding of your business, then it will be hard for you to write good website copy so have a good think about what you are offering and how your business is different from your competitors.
SEO Optimisation & Copy Writing
Considerations on how to write copy for SEO should be addressed by first considering what users are looking for. It is also important to have a clear understanding of the target audience and which keywords will best attract them. With these considerations addressed, a well-written article will optimise your site for high rankings within search engines.
Do It Yourself Website Copy or Use a Pro?
While there are certainly those who would argue that you should never outsource your copywriting, there are plenty of people who think it is the best thing you can do.
In today’s digital marketing age, copywriting is a necessary part of any good marketing plan.
Copywriters are the wizards of words who will take your business’ message and craft it into a persuasive story if you want to attract new customers.
Why leave it up to chance when there’s a professional copywriter just waiting to help? Copywriting also includes SEO writing techniques that can help get your website ranked higher on search engines.
Optimising for Conversion
Adding keywords to your copy can increase your rankings by 20%. Monitoring these keywords and making changes to the copy so that it provides the best possible solution will allow you to rank higher. Other ways to increase rankings include: optimising meta tags, content and links.
How to Write Website Copy Conclusion
In conclusion, well written website copy will not only help your company with a higher ranking but also increase the interest in your company.
As a business owner, you want to keep your customer’s attention. A good website copy is the perfect way to do that.
Not only will it increase the rank of your company, but it will also keep the attention of your hard-earned website visitors!
For more advice and information on website copy, give us a call for a no-obligation chat – 0203 730 1785