Video on Your Website – A Must Do!!
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One of the things that we keep saying to clients, and have done for many years now, is that “content is king”. Video on your website is, of course, also content.
This applies to all content on your website and social media, and while written content is really effective for many audiences, visual marketing is an even more powerful tool to increase interactions and calls to action from your website visitors.
Video on your website for marketing, until recently, was a relatively little used form of content marketing. Nowadays adding video to your website is a much easier and cheaper option with smart phone videos and affordable small video producers offering great ways to add video to your website.
Boost your Sales!!
It’s proven that video can significantly boost conversions and sales on your website, conversions can increase by up to 80%! This will also lead to more sales, with statistics showing that 74% of users who watch a product “explainer” video then went on to purchase.
Not surprising really as they say that we perceive images, especially moving ones, so much more readily that the written word. Our most dominant sense is vision so pictures, still and moving, can seriously improve our business profile.
Google LOVES Videos!
From an SEO (Search Engine Optimisation) point-of-view, you can’t go wrong with videos on your website, the search engines, Google love them! Videos help to show the search engines that you are knowledgeable and serious about your industry and your business. The fact that Google now owns You Tube underpins the importance that the company place on video and the future of videos on the internet.
Get Your Point Across With Videos on Your Website
There’s nothing like a video to really help to get your point across, whether that be a new product you are launching or just explaining exactly what your company does or why you are different from all of your competitors. When you come up with a new concept or a new on-line platform, what better way to tell people what it’s about and how it works than a short, snappy video.
Video advertising is becoming more and more affordable and easy to make due to advances in technology and more and more businesses are enhancing this marketing phenomenon.
incorporating videos into your website is a fantastic way to engage your audience and convey your message effectively. In today’s digital age, videos are a powerful tool for businesses to showcase their products, services, and unique value propositions.
5 Benefits of Video on Your Website
Effective Communication: Videos allow you to communicate complex ideas in a simple and engaging manner. They can demonstrate your product in action, share customer testimonials, or introduce your team, making it easier for your audience to understand what you offer and why you’re special.
Affordability: As you rightly pointed out, advances in technology have made video production more affordable. You don’t need a big budget to create compelling videos. There are many tools and platforms available that can help you create high-quality videos without breaking the bank.
Marketing Phenomenon: Video marketing has indeed become a phenomenon. Platforms like YouTube, Vimeo, and social media channels are ideal places to share your videos and reach a wider audience. Video content tends to receive higher engagement and shares compared to text-based content.
Differentiation: Videos allow you to showcase your unique selling points and what sets you apart from competitors. You can highlight your company culture, customer-centric approach, or innovative solutions, helping you stand out in a crowded market.
SEO Benefits: Incorporating video content can also boost your SEO efforts. Search engines like Google often prioritize websites with engaging multimedia content. Make sure to optimize your videos with relevant keywords and descriptions in UK English to cater to your local audience.
So, don’t hesitate—start creating videos for your website today! They are a valuable asset that can help you connect with your target audience and drive more engagement and conversions. If you need any further advice or assistance on video integration or SEO optimization, feel free to ask.
Don’t delay… get shooting today and get some video on YOUR website!!
