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website planning for business

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Important Website Planning for Business

Website Planning for Business and planning in general is essential in business, whether it be for a new division, new premises, a new product line or a sales strategy, planning is the key to getting it right.


A company’s website is every bit as important a part of the business as any of the above examples, and equally needs careful consideration and website planning before being built. So why do many small businesses, and some large ones, simply launch into a new website build without really considering many key points.

You wouldn’t build a house without plans

It’s a little bit like having an extension built on your house;

  • How large should it be?
  • Should it be built of brick or wood?
  • Will it be used as extra accommodation space or as a utility area?
  • What foundations will have to be put in place?
  • What features and functionality are required?
  • How much will it cost?

So many things to consider and to agree before even the first bit of ground is broken.

It’s the same with your website.

Another very important function of planning in any area of business is the need to quantify exactly what you will receive from your contractor and precisely how much it will all cost. Proper planning of your website BEFORE approaching a selected few designers and developers will help you to get competitive quotes for your web build without missing any important issues or features.

Website planning for business growth

Here is a very brief snip from our own guide “The SMART Start Guide To Website Planning” …

“Few businesses plan their websites intelligently; rather, as often as not, they commission a site simply because they “thought they ought to have one”.

In turn, developers are generally more concerned with the site’s look, feel and technical functionality than its commercial application.

Small wonder, then, that so many sites provide little more than ‘online brochure ware’.

Properly planned, your website should contribute, directly, to your business’ development – providing a global platform on which to

  1. Build brand awareness and reputation
  2. Expand your market reach
  3. Generate, qualify and convert new leads
  4. Showcase new services
  5. Slash your marketing and transactional costs
  6. Communicate with potential business partners, staff, Investors, and the media
  7. Deliver better and more timely customer service
  8. Sell more products more profitably
  9. Enhance the lifetime value of your customers”

Website planning for business is about function, form and simply getting it right!

So, make sure that you plan your website carefully and consider all the functions and features you will need. Remember, your website is an extension of your business and could potentially be seen by thousands of people worldwide, so it’s important to get it right!

website planning is a crucial aspect of establishing a successful online presence for businesses. In today’s digital age, a well-thought-out website can make all the difference in attracting and retaining customers. As a digital website design agency with expertise in SEO and digital marketing, we understand the significance of website planning. Let’s delve into why it’s so vital for businesses, especially small ones, and how our agency can assist them in this endeavour.

1. First Impressions Matter:

We recognise the importance of aesthetics in web design. Just as a well-designed shopfront can attract passers-by, an appealing website can captivate online visitors. Website planning allows us to carefully consider the layout, colour scheme, and overall design to create a positive and lasting first impression. Small business owners often have limited resources, so it’s crucial to make every visit count.

2. User Experience and Navigation:

Smooth navigation and a user-friendly interface are vital for keeping visitors engaged. Through careful planning, we can design a website that guides users seamlessly through the content, making it easier for them to find what they’re looking for. A poorly planned website can frustrate users and lead to high bounce rates. Our agency can play a pivotal role in ensuring a business’s website is user-centric.

3. SEO Optimisation:

Given our expertise in SEO, we understand the significance of optimising a website for search engines. Proper planning involves keyword research, content structure, and meta tag optimisation, all of which contribute to higher search engine rankings. When a website ranks well on search engines, it becomes more visible to potential customers, driving organic traffic and reducing the need for paid advertising.

4. Mobile Responsiveness:

With the growing use of smartphones, it’s essential for websites to be mobile-responsive. Effective website planning includes optimising for various screen sizes and devices. As mobile search continues to rise, ensuring that a website is accessible and visually appealing on mobile devices is paramount to success.

5. Content Strategy:

Content is king in the digital realm. Planning the type of content to include on a website is crucial. It’s not just about what we say, but how we say it. Our agency’s keyword research expertise can assist in developing a content strategy that aligns with the business’s goals and targets the right audience. Informative blog posts, engaging videos, and compelling product descriptions can all be part of a well-planned content strategy.

6. Brand Consistency:

Consistency is key in branding, and our agency can play a pivotal role in maintaining it. Website planning ensures that a business’s online presence aligns with its brand identity, from colour schemes and fonts to messaging and imagery. This consistency helps in building trust and recognition among customers.

7. Analytics Integration:

For small business owners, understanding website performance is essential. Through proper planning, we can integrate analytics tools that provide valuable insights into user behaviour, traffic sources, and conversion rates. These insights enable data-driven decision-making, allowing businesses to refine their online strategies over time.

8. Scalability and Future Growth:

As a digital agency, we know that a website is not a static entity but a dynamic one that should evolve with the business. Effective website planning considers scalability, ensuring that the website can accommodate future growth and additional features or services. This saves businesses from costly redesigns down the line.

Website planning for business is the foundation upon which a successful online presence is built. It encompasses design, user experience, SEO, content strategy, branding, analytics, and future scalability.

As a digital website design agency with expertise in keyword research and SEO, we are well-positioned to guide small business owners through this essential process. By emphasising the importance of website planning, our agency can help businesses establish a strong and sustainable online presence, ultimately driving growth and success in the digital landscape.

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