This is Google’s official announcement, I think it speaks for itself!
“We believe that by incorporating these new signals into Search, we’ll help make the web better for everyone. We hope that sharing our roadmap for the page experience updates and launching supporting tools ahead of time will help the diverse ecosystem of web creators, developers, and businesses to improve and deliver more delightful user experiences.”
Are you struggling to improve your website’s performance? Look no further! In this comprehensive guide, we’ll delve into the world of core web vitals and show you how they can boost your website’s performance.
They are a set of user-centred metrics developed by Google that help measure key aspects of website performance.
These metrics include loading speed, interactivity, and visual stability. By understanding and optimising these core web vitals, you can enhance user experience and ultimately improve your site’s rankings on search engine result pages.
In this article, we’ll break down each core web vital and explain how it impacts your website’s performance. We’ll also provide you with practical tips and best practices to help optimise these metrics for your site. Whether you’re a seasoned website owner or just starting out, this guide is your definitive resource to understand and implement core web vitals for a faster, smoother, and more engaging user experience.
Don’t let slow loading times and poor site performance hold you back. Let’s dive into the world of core web vitals and discover the best strategies to unlock your website’s true potential.
Website performance plays a crucial role in determining the success of your online presence. Whether you’re running an e-commerce store, a blog, or a corporate website, your visitors expect a fast and seamless browsing experience. Slow loading times can lead to frustration, higher bounce rates, and lower conversions. This is where core web vitals come into play.
Core web vitals are a set of performance metrics that measure the overall user experience on your website. They focus on three key areas: loading, interactivity, and visual stability. These metrics provide valuable insights into how your site is performing and help you identify areas for improvement.
1. Largest Contentful Paint (LCP): This metric measures the time it takes for the largest element on the screen to become visible. It indicates how quickly your page loads and is ready for users to interact with.
2. First Input Delay (FID): FID measures the time it takes for a user to be able to interact with your page. It assesses the responsiveness of your site and determines if there are any delays in processing user input.
3. Cumulative Layout Shift (CLS): CLS measures the visual stability of your site. It quantifies how much elements shift around on the screen while the page is loading. A low CLS score ensures a more pleasant user experience.
By optimising these core web vitals, you can deliver a fast, responsive, and visually stable website that keeps your visitors engaged and satisfied.
Now that we understand what core web vitals are, let’s explore why they are so important for your website’s success.
First and foremost, core web vitals are directly linked to user experience. Users expect websites to load quickly, respond promptly to their actions, and not shift unexpectedly. By optimising these metrics, you’re providing a better overall experience for your visitors.
Secondly, core web vitals have a significant impact on search engine rankings. Google has made it clear that they consider user experience as a ranking factor. Websites that prioritise core web vitals are more likely to rank higher in search engine result pages (SERPs), leading to increased visibility and organic traffic.
Lastly, core web vitals are indicative of a well-optimised website. When you focus on improving these metrics, you’re not only enhancing user experience, but also optimising your site for better performance across different devices and network conditions.
Now that we understand the importance of core web vitals, let’s dive deeper into each metric and explore how to measure and optimise them.
To effectively optimise your website’s performance, it’s crucial to understand each core web vital and how it impacts the user experience. Let’s take a closer look at each metric:
Largest Contentful Paint (LCP) measures the time it takes for the largest element on the screen to become visible. It provides insights into how quickly your page loads and becomes visually complete for users.
A fast LCP is essential for a good user experience. When visitors can see the main content of your page without delay, they are more likely to stay engaged and explore further. On the other hand, a slow LCP can lead to frustration and higher bounce rates.
By implementing these optimisations, you can significantly improve your LCP and provide a faster loading experience for your visitors.
First Input Delay (FID) measures the time it takes for a user to be able to interact with your page. It evaluates the responsiveness of your site and determines if there are any delays in processing user input.
A low FID is crucial for an interactive and engaging user experience. When visitors can quickly interact with your site, they are more likely to explore further and convert. On the other hand, a high FID can lead to frustration and a negative perception of your brand.
To improve your FID, consider the following strategies:
By implementing these optimisations, you can reduce your FID and provide a more responsive website for your users.
Cumulative Layout Shift (CLS) measures the visual stability of your site. It quantifies how much elements shift around on the screen while the page is loading. A low CLS score ensures a more pleasant user experience.
A high CLS can be frustrating for users, especially when elements unexpectedly move around while they are trying to interact with your site. This can lead to accidental clicks, form submission errors, or even confusion.
To improve your CLS, consider the following strategies:
By implementing these optimisations, you can minimise layout shifts and provide a visually stable experience for your users.
To effectively measure and monitor your core web vitals, you’ll need the right tools and resources. Here are some recommended methods for measuring these metrics:
1. Google Search Console: Google Search Console provides a Core Web Vitals report that shows how your site performs in terms of LCP, FID, and CLS. It gives you an overview of any issues and areas that need improvement.
2. PageSpeed Insights: PageSpeed Insights is a tool by Google that analyses your site’s performance and provides suggestions for improvement. It also provides a detailed breakdown of your core web vitals metrics.
3. Lighthouse: Lighthouse is an open-source tool by Google that audits your web pages for performance, accessibility, and more. It provides a comprehensive report that includes core web vitals metrics and recommendations.
4. Web Vitals Chrome Extension: The Web Vitals Chrome extension allows you to track core web vitals in real-time as you browse different websites. It provides a quick and easy way to assess the performance of any site.
By utilising these tools and resources, you can gain valuable insights into your website’s performance and identify areas for improvement.
Now that we understand each core web vital and how to measure them, let’s explore practical tips and best practices to optimise these metrics for better website performance.
1. Optimise your website’s speed: Speed is crucial for a positive user experience. Minimise server response times, leverage browser caching, and use a content delivery network (CDN) to deliver your content faster.
2. Compress and optimise images: Large image files can significantly slow down your website. Compress and optimise your images to reduce their file size without compromising quality.
4. Implement lazy loading: Lazy loading allows you to only load images and videos when they are in the viewport. This reduces the initial load time and improves overall performance.
6. Reduce third-party scripts: Limit the number of third-party scripts on your website. Only include essential scripts and ensure they are optimised for performance.
7. Monitor and fix layout shifts: Regularly test your site for layout shifts and fix any issues. Set appropriate dimensions for images and videos, and reserve space for dynamically loaded content.
By implementing these strategies, you can optimise your core web vitals and provide a better overall experience for your website visitors.
To help you optimise your core web vitals, here are some additional tools and resources you can use:
1. Web.dev: Web.dev is a comprehensive resource by Google that provides guidance and best practices for web development. It covers various topics, including core web vitals.
2. Chrome DevTools: Chrome DevTools is a set of web developer tools built into the Google Chrome browser. It allows you to inspect, debug, and optimise your website’s performance.
3. WebPagetest: WebPagetest is an online tool that allows you to test and analyse the performance of your website. It provides detailed reports and recommendations for improvement.
4. CDNs and caching plugins: Content delivery networks (CDNs) and caching plugins can significantly improve your website’s performance by serving cached content from servers closer to your visitors.
By utilising these tools and resources, you can stay up to date with the latest best practices and optimise your core web vitals effectively.
While optimising your core web vitals, you may encounter common issues that can affect your website’s performance. Let’s explore some of these issues and their solutions:
1. Slow server response times: If your server takes too long to respond, it can significantly impact your LCP. Consider upgrading your hosting plan or optimising your server configuration.
2. Unoptimised images: Large image files can slow down your website. Compress and optimise your images using tools like ImageOptim or Photoshop to reduce their file size.
4. Too many third-party scripts: Excessive third-party scripts can increase your FID. Evaluate the necessity of each script and remove any that are not essential.
5. Layout shifts caused by images or ads: Images and ads that load dynamically can cause layout shifts. Set appropriate dimensions for these elements or use placeholders to reserve space.
By addressing these common issues, you can optimise your core web vitals and provide a better website experience for your users.
In today’s fast-paced digital world, website performance is more critical than ever. Users expect fast-loading, responsive, and visually stable websites that provide a seamless browsing experience. By prioritising core web vitals, you can not only enhance user experience but also improve your search engine rankings and overall site performance.
In this comprehensive guide, we’ve explored what core web vitals are, why they are important, and how to measure and optimise them. We’ve provided practical tips, best practices, and recommended tools and resources to help you unlock your website’s true potential.
Don’t let slow loading times and poor site performance hold you back. Take the necessary steps to optimise your core web vitals and provide a faster, smoother, and more engaging user experience. Your visitors will thank you, and your website will thrive in today’s competitive online landscape.
I hope that explains, in fairly simple lingo, a bit more about Core Web Vitals and why they are such an important consideration for your website.
Each of the three factors will be scored by Google as:
But don’t panic, you have some time to assess your website and put measures in place to improve your CWV scores.
Please do get in touch with us at We Get Digital and we can help you check your website and advise on what needs doing to make your website make Google smile!
Producing great content really helps with your marketing as other websites may want to link their web content with yours. Depending on the reputation of the site wating to link with your content, you get increased traffic to your site very quickly.
“Backlinking”, as it is known, also helps with your website ranking with Google etc. If websites with a good “Page Authority” score and have a high “Domain Authority”, link to your website, this will help promote your brand to Google and raise your ranking level.