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What is a Blog ? Bloggers & Blogging – A Guide for Small Businesses

Hey there, digital wanderers! Ever wondered why the word ‘blog’ keeps popping up, especially when you dive into the realm of Search Engine Optimisation (SEO)? Well, today’s your lucky day. We’re about to delve into what a blog is and why it’s a golden ticket in the world of SEO.

Breaking It Down: What Is a Blog?

Let’s start with the basics. A blog is essentially an online space where you, or your business, can publish articles, updates, and other types of content. Think of it as your personal stage to showcase what you know, share opinions, or even tell stories. Blogs can cover a diverse range of topics from lifestyle and health to technology and business. And guess what? You don’t need to be an Oxford grad to start one. Blogs are democratic like that.

Blog Components: The Must-Haves

Blog Posts

These are the bread and butter of any blog. Posts are individual pieces of content that focus on a specific topic or theme. They can vary in length but usually aim to either inform, entertain, or solve a problem for the reader.

Categories & Tags

To avoid turning your blog into an unorganised mess, posts are typically sorted into categories and tags. Think of categories as the table of contents and tags as the index in a book. Handy, right?

Comments Section

Blogs often feature a comments section, providing a forum for readers to engage, discuss, and even debate the content. It’s all about fostering a community.

Now, Why Are Blogs SEO Gold?

Content is King

Firstly, search engines absolutely love fresh, high-quality content. Regularly updating your blog gives Google and other search engines new content to index, and that’s a good thing.

Keywords Galore

Blogs are a natural way to incorporate keywords relevant to your business or industry. By using these keywords in your blog posts, you improve your chances of ranking higher in search results. Just remember, stuffing your posts with keywords willy-nilly is a no-no. It has to make sense.

Backlinking Potential

Well-crafted blog posts can earn you backlinks, which are essentially endorsements from other websites. The more high-quality backlinks you have, the more authoritative your site becomes in the eyes of search engines.

User Engagement

The longer a visitor stays on your website, the better it looks for your site’s ‘dwell time’, a metric that search engines use to gauge the value of your site. Engaging blog posts can keep visitors hooked, thereby boosting your SEO.

Social Shares

If people find your blog posts useful or interesting, they’re likely to share them on social media. This not only increases your visibility but also has the potential to improve your SEO, as social signals can be a factor in search ranking algorithms.

Never mind What is a Blog… Is Blogging a Waste of Time?

Many small business owners are confused as to why they should take valuable time out of their busy schedule to become authors and put pen to paper, or mouse to screen, and write about themselves or their industry. To many it is a bit of a mine field.

So, in an effort to dispel some of the myths around blog writing and the reasons for doing so, here are a few bullet point tips as to why, how and when you should blog. This written more with the business owner in mind rather than a personal blogger.

  1. Q) What IS a Blog?

    A Blog is a shortened term for “Weblog”. Definition: …. a frequently updated online personal journal or diary. A blog is basically a short article written on your website, either a stand alone piece or as part of a series, often relaying day-to-day experiences or imparting knowledge, particularly around your industry or hobby.

  2. Q) Why should we blog (for our business)?

    Writing a regular blog for your business website has two main benefits. Firstly, the search engines love the fact that new content is being added to your website and this really helps to get you up the search engine rankings.

    Secondly it is a fantastic way of informing your customers, and prospective customers, about your business and your products or services, about your experience and standing in your industry and blogging can be a great way to offer advice and information to your audience, making you really stand out from your competitors.

  3. Q) What should I blog about?

    Anything really! Well, anything that is relevant to you or your business.

    Many people make the mistake that their blogs have to be very specific to their own business or personal experience but this is not really the case.

    A blog can be informative, or entertaining and, particularly in business, it can be promotional too, but be careful here.

    Too much self-promotion can have a negative effect, but used sparingly and cleverly it can be a great way to advertise your business on the web.

  4. Q) How often should I blog??

    Another questions that often goes hand in hand with What Is a Blog? This really depends on a number of factors; how much time you have, how much do you like writing, is there plenty of good subject matter out there for your industry… etc etc.

    But my advice would be that however often you are able, and willing, to commit to writing a blog, do it regularly and SUSTAIN it! Even if you blog just once a month, over time that will build into a valuable pot of content that will serve your on-line reputation well.

Happy blogging!

Mike Sebbage

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