How to increase website conversions? Let’s cut through the fluff: building a website in 2025 is more than having a landing page and waiting for sales. It’s about crafting a digital cafe—irresistible, quick to serve, and leaving visitors craving more.
But with 88% of UK shoppers making purchase online nailing conversions is survival. Here’s how to turn your site to a high-converting one, even without the tech skills.
1. Know Your Audience (Or End Up Talking to a Brick Wall)
Before you even think about fonts or CTAs, ask: Who’s this for? A site targeting Yorkshire pensioners buying garden gnomes needs a different vibe than one selling neon rave gear to East London Gen Z.
Pro Tips for UK Businesses: How to Increase Website Conversions
- Stalk Your Customers (Legally): Use tools like Hotjar to see where users rage-click.
Example: A Manchester bakery found folks abandoned carts because the “gluten-free” filter was buried.
- Speak Their Language: If you’re selling to Brummies, skip the posh prose. “Bostin’ deals” > “Exceptional offers.”
- Mind the GDPR Gap: UK data laws are tighter than most countries. Get consent before tracking—no one wants a £17.5m ICO fine.
2. Snag a Domain Name That Grabs Attention
Your domain is your digital postcode. Remember this as you master how to increase website conversions for your business.
How to Not Embarrass Yourself:
- K.I.S.S. (Keep It Short, Sunshine): GetBrewed.co.uk > TheArtisanCoffeeCompanyOfLondon.co.uk.
- .uk or Bust: Google favours local domains. If you’re not targeting Timbuktu, ditch the .com.
- Avoid Cringe: CuppaCha.co.uk is cheeky. TeaTimeTittilation.co.uk as well.
3. Pick a Host That Won’t Crash During Love Island Final
Your hosting’s like your site’s plumbing—nobody cares until it’s leaking.
UK-Friendly Hosting Hacks:
- Speed = Survival: 53% of Brits abandon sites slower than a Sunday bus. Use hosts like Krystal or 20i with UK data centres.
- Support That Doesn’t Outsource to Unknown Locations: If your host offers “24/7 help,” you will not be taken care of well.
- Scalability for Sudden Fame: Scaling requires having a back up plan. Always set up a backup copy of your website regularly.
4. Build Your Site Like a Wetherspoons—Functional, Not Fancy
You’re not coding the next Guardian homepage. Keep it simple.
Builder Battle Royale: How to Increase Website Conversions
- Wix/Squarespace: For solopreneurs selling crochet corgi hats at Camden Market.
- WordPress + Elementor: If you need to scale like a Leeds startup eyeing Dragons’ Den.
- Avoid “Creative” Menus: Hamburger icons confuse your nan. Stick to classic nav bars.
5. Structure Your Site Like a Proper Pub Crawl
Users shouldn’t need a map to find your contact page.
Navigation Nirvana:
- Homepage: The “Welcome to the party” vibe.
- Services/Products: Clear as a Bristolian’s cider review.
- About Page: Skip the “We’re passionate” fluff. Tell ‘em why you’re better than the other company down the road.
- Contact: Phone number above the fold. 43% of Brits still call—don’t hide it like a tax return.
6. Mobile-First
UK shoppers browse on phones while queueing at Tesco. If your site’s not mobile-friendly, you’re dead in the water.
Mobile Must-Dos:
- Fat Thumb Syndrome: Buttons bigger than a 50p coin.
- Speed Demon Mode: Compress images with ShortPixel. A 3-second delay kills 40% of conversions.
- Test on Actual Humans: If your own friend can’t checkout on his cracked Samsung, fix it.
7. Write Copy That Doesn’t Sound Like a Robot Wrote It
“Leverage synergistic paradigms” belongs in a LinkedIn post, not your homepage.
Conversion-Focused Copy Secrets:
- Speak to Scarcity: “Only 3 left!” works better than “Buy now”
- CTAs With Sass: “Gimme the Discount” > “Submit.”
- Local Flavour: A Liverpool bakery boosted sales 30% by changing “Free Delivery” to “Scouse Nation Delivery—Next Day, No Scran Tax.”
8. Build Trust Like You’re Courting the In-Laws
The UK audience don’t trust flashy sites. They trust proof.
Trust Tokens:
- Reviews That Aren’t Fake: Video testimonials > generic 5 stars.
- Security Badges: Norton Secured or GDPR compliant logos.
- Address, Not Just Email: A Sheffield study found 68% of users check for a physical business address before buying.
9. Speed: The Silent Conversion Killer
A slow site is like a warm pint—unforgivable.
Need for Speed:
- Lazy Load Everything: Especially if you’re flogging 4K prints of the Cotswolds.
- Ditch the Carousel: They slow sites down and 99% of users ignore them anyway.
- CDNs Are Your Mate: Cloudflare’s free plan cuts load times for UK users.
10. Launch, Then Pivot Like a Bake Off Contestant
Your site’s never “done.” Treat it like a sourdough starter—feed it regularly.
Post-Launch Game Plan: how to increase website conversions
- A/B Test Like Mad: “Add to Basket” vs. “Bag It” – which wins?
- Track the Micro-Conversions: Newsletter sign-ups, PDF downloads—they all matter.
- Heatmaps Are Crack: See where users hover, rage-click, or bail.
Final Word: No One Cares About Your “Vision”
Your website is not a vanity project—it’s a cash till. Nail these steps, and you’ll convert casual scrollers into loyal regulars, whether you’re flogging vegan haggis in Edinburgh or bespoke bikes in Brighton.
Need help fixing your site before the 2025 rush? Book a call with us today here at We Get Digital and learn more about the ways on how you can increase website conversions.
