Let’s be real about website growth. You’ve just launched your website. It was a massive effort: late nights, countless tweaks, and that final heart-in-mouth moment hitting ‘publish’. You see that initial spike in traffic, you’re celebrating… and then, a few weeks later, things go quiet. Eerily quiet.
Sound familiar? You’re not alone. This is the moment where most startups stall. But not you. This is where the real work, the exciting work, begins. This is where you stop just having a website and start building a powerful engine for website growth.
Think of your website not as a static online brochure, but as a living, breathing asset. Here’s a simple, no-fluff 60-day plan to transform your site from a launch project into your most reliable source of sustainable growth.
Why Your “Post-Launch” Plan is Everything
That initial traffic surge is like the opening night of a play. It’s packed because you told all your friends and family. But what about night two, three, and beyond?
You need a strategy to keep the seats filled.
Without a clear plan for website growth, that initial excitement fades, and you’re left with a beautiful, but empty, digital shop front. The goal isn’t just to attract visitors. It’s to attract the right visitors and turn them into a community that fuels your business.
Your 60-Day Website Growth Game Plan
Consider this your practical, step-by-step guide to the next two months. Let’s break it down.
Weeks 1 & 2: The Foundation Fix
Before you start any fancy marketing, you need to make sure your website isn’t leaking potential customers. This first phase is all about the audit.
- You Need to Run a Technical Health Check: This sounds boring, but it’s definitely critical. Use free tools like Google Search Console and PageSpeed Insights. You’re looking for:
- Slow loading times: If your site takes more than three seconds to load, you’re losing people.
- Broken links: Those dreaded 404 errors. They create a terrible user experience and hurt your SEO.
- Mobile-friendliness: Over 60% of web traffic is on mobile. If your site looks janky on a phone, you’re essentially turning away most of your customers.
- You Must Set Clear, Unsexy Goals: “Get more traffic” is not a goal. “Increase organic traffic from the UK by 15% in 60 days” is. “Get more sign-ups” is not a goal. “Reduce the bounce rate on our pricing page by 10%” is. Define what website growth actually means for you with numbers and deadlines.
Weeks 3 & 4: Content & SEO Optimisation (Start The Engine)
With a solid foundation, it’s time to power up your visibility. This is where you lay the tracks for long-term, organic website growth.
- Your Content Needs to Be a Magnet: You have to create stuff your ideal customer actually wants to read or watch.
- Do Your Keyword Homework: Use tools like Google Keyword Planner or Ubersuggest. Don’t just guess what people are searching for. Find the phrases your UK audience is using and create brilliant content that answers their questions.
- Become Relentlessly Consistent: You wouldn’t open your shop for random hours, so don’t do it with your blog. Create a simple content calendar. One brilliant article per week is better than five rushed ones in a single day and then radio silence.
- Optimise Your On-Page SEO: This is just good housekeeping. Make sure every page has a unique title tag and meta description that includes your main keyword. Structure your posts with clear H2s and H3s. It’s like putting clear signposts all over your site for both users and Google.
Weeks 5 & 6: Audience Engagement (Turn Visitors into a Community)
A website visit is a single transaction. Your goal is to start a relationship. This is how you build a moat around your business.
- You Have to Build Your Email List: This is your most valuable asset. No algorithm change can take it away from you.
- Offer Something of Value: A discount code, a helpful ebook, exclusive access, give people a real reason to hand over their email address.
- Talk to Them Like Humans: When you send emails, don’t just broadcast sales pitches. Share your story, your struggles, and your new insights. Personalisation is key.
- You Need to Be Social, Not Just Present on Social Media:
- Share Your World: Go beyond just linking to your blog. Use Instagram Stories to show a day in the life, hop on a TikTok trend (if it fits your brand), and ask your followers questions in your LinkedIn posts.
- Respond to Everything: A comment is a gift. A question is an opportunity. Respond to them quickly and authentically. This builds a community people want to be part of.
Weeks 7 & 8: Analyse, Adapt, and Accelerate (Become Data-Driven)
The final phase for your website growth is about closing the loop. You’ve set things in motion; now you need to see what’s working and double down.
- You Must Live in Google Analytics: This is your control centre. Stop guessing and start knowing. You need to be tracking:
- Where is your traffic coming from? Is it mostly from your brilliant SEO efforts (organic search), or that Instagram reel you posted (social)?
- What are people doing on your site? Are they reading your articles for three minutes or bouncing in ten seconds?
- Are you hitting the goals you set in Week 1? This is the most important part. Is your website growth plan actually working?
- You Have to Be Willing to Pivot: Data is useless without action.
- If a piece of content is killing it, can you expand it into a series?
- If a landing page has a high bounce rate, maybe the call-to-action is confusing or the page loads too slowly.
- Use the data to make informed decisions, not assumptions.
This is Just The Beginning of Your Website Growth
The first 60 days are about building momentum. But true website growth is an ongoing journey of listening, learning, and adapting. Your website is never truly “finished.” It’s a reflection of your growing, evolving business.
When you follow this plan, you will not be just chasing random traffic spikes. Here at We Get Digital, we can build a system for sustainable growth that will pay you back for years to come. Book a meeting with us today and let us help you with your website growth after launch and beyond.
