Why WordPress? For starters, it’s completely open-source, which means it’s free. It’s packed with loads of customisation—you can access over 50,000 plugins and free themes. The best part? You don’t need to be a tech wizard or have a considerable capital to create a professional-looking website.
Let’s explore why WordPress might be the perfect fit for your business. We’ll look at the key features that can help your business grow, show you how to set everything up, and make sure you’re in complete control of your website. No fancy jargon, just practical advice to help you build a website that works for your business.
Why Small Businesses Love WordPress
What makes WordPress the go-to choice for small businesses? Let’s crunch some numbers and learn real success stories that show why WordPress keeps winning hearts and websites in 2025.
WordPress holds 62.1% market share of all websites on the internet. The growth story is pretty remarkable too. Back in 2017, WordPress powered about 27.3% of online websites. By August 2024, that number jumped to 43.5%. Despite a minimal dip in 2023, WordPress continued to soar. At this rate, it’s on its way to power half the internet.
What’s In It for Small Business Owners?
The Cost Factor: Here’s the really good news – you can launch a WordPress website for anywhere between £79.42 to £397.08. It’s incredibly affordable. Start small and grow big in the most meaningful way for your business.
Easy to Use: You don’t need to be a coding genius to create something beautiful. WordPress comes with a user-friendly design that lets you build functional, good-looking websites without getting lost in technical stuff. As your business grows, your website can grow too – adding new features is a breeze.
Sell products online? WooCommerce, WordPress’s favorite e-commerce plugin, powers 17% of all online stores. You can get a complete online shop without needing separate platforms or complicated setups.
Why WordPress Makes Perfect Sense for Your Business in 2025
Okay, so you want a professional website but don’t want to spend a fortune or get lost in technical aspect of building one? That’s exactly why WordPress keeps winning over small businesses. Let’s look at what makes WordPress such a smart choice for your business website.
Built for Regular People, Not Just Tech Experts
WordPress turned websites into something anyone can use. The dashboard is clean and organised, without any technical jargon.
WordPress handles all the complicated stuff behind the scenes. You can add content, design pages, and launch new features without touching a single line of code. No more calling developers for every little change.
With features like Visual Builder, you see exactly what you’re creating in real-time. Change colors, move things around – it’s like playing with building blocks, but for websites.
Make It Yours: Endless Ways to Customise
What really makes WordPress special? It’s like having a massive toolbox at your fingertips:
- Thousands of themes to make your site look just right
- Over 50,000+ plugins to add whatever features you need
- Easy-to-use page builders: Elementor and Beaver Builder
- WooCommerce for selling products online without hassle
You can start simple, add features as you need them as you build your business. No need to rebuild from scratch when you want to expand.
Every bit of your website can be tweaked and customised. Pair that with a professional theme, and you’ve got something that’s uniquely yours. You’re in charge of how your website looks and works.
SEO That Works Right Out of the Box
What’s really worth knowing is that WordPress is built with search engines in mind. It creates clean, tidy code that Google loves to read. This means more chances of ranking higher in search results, even if you’re not an SEO expert. WordPress lets you adjust things like permalinks, meta tags, and headings without any coding knowledge.
And if you want to take it further, grab SEO plugins like Yoast SEO or Rank Math. These are the tools that SEO experts use in suggesting improvements for each page.
Mobile-First Themes That Actually Work
People browse the internet on their phones. That means your website absolutely needs to look perfect on every screen size. The good news? WordPress themes handle this automatically, adjusting your site to fit any device perfectly.
We always tell our clients to stick with mobile-responsive themes. Every theme on WordPress.com comes ready for mobile. If you’re shopping elsewhere for themes, make sure they specifically mention mobile-friendly features and have good reviews from smartphone users.
This matters for your bottom line because Google loves mobile-friendly websites and ranks them higher. Better rankings mean more visitors, and more visitors usually mean more business.
Plugins That Help Your Business Grow
With over 60,000 plugins available, you need to know which ones actually matter. Here are the ones we’ve found most valuable for our clients:
- Forms That Convert: WPForms lets you create everything from contact forms to surveys
- SEO That Works: Yoast SEO guides you through making your content search-engine friendly
- Rock-Solid Security: Wordfence keeps the bad guys out and your data safe
- Smart Analytics: MonsterInsights shows you exactly how people use your site
Pick the right mix of these plugins, and you’ll have a powerful business website without getting lost in technical stuff or spending too much.
Selling Online Made Simple
WooCommerce is your best friend. This free plugin turns your WordPress site into a proper online shop with everything you need:
- Take payments through Stripe, PayPal, and more
- Keep track of what’s in stock
- Send order updates automatically
- Create special offers and discount codes
The results speak for themselves. We’ve seen businesses boost their sales significantly – one shop saw 35% more sales after tweaking their checkout process, while another increased their average order value by 22% just by adding Apple Pay.
Whether you’re selling physical products, downloads, or memberships, WordPress has got you covered.
Getting Your WordPress Website Up and Running: The Practical Guide
Setting up a WordPress website isn’t rocket science, but you’ll want to get it right from the start. We’ve built hundreds of WordPress sites over the years, and these are the steps that really matter. Let’s walk through them together.
Pick Your Hosting (It Matters More Than You Think!)
First things first: your hosting choice can make or break your website’s security. We’ve tried loads of providers, and here’s what we’ve learned: quality hosts like Bluehost, SiteGround, and HostGator actually take security seriously. They watch for threats, stop attacks, and keep their systems updated.
For small businesses, you’ve got two main options:
- Shared hosting ($2.10-$14.29/month): Great for starting out, but you’re sharing server space with others
- Managed WordPress hosting: Costs more but handles backups, updates, and security for you
Getting Your Theme Right
Once you’ve sorted hosting, it’s theme time. But don’t just pick what looks pretty. Here’s what we always check for:
- Does it work perfectly on phones and tablets?
- Does it load fast?
- Will it play nice with your essential plugins?
- Does it get regular security updates?
Installing themes is dead simple: just click ‘Add New Theme’ under Appearance in your dashboard. Then you can tweak colors, fonts, and layouts without touching any code.
Pages That Actually Work
Let’s talk about what pages you really need. Keep it simple:
- Homepage: Make it clear what you do
- About: Tell your story (people love this!)
- Services/Products: Show what you’re selling
- Contact: Make it easy to reach you
When building your site, think like your customers: what would they want to find first? Put your most important information where they can easily find it.
Keeping Your Site Safe
Here’s what we recommend:
- Get that SSL certificate: most hosts give them free
- Pop a security plugin like Jetpack Scan on there
- Use proper strong passwords
- Back everything up regularly
- Stop those repeated login attempts
- Be careful who gets admin access
We’ve seen what happens when security goes wrong and it’s not pretty. But follow these steps, and your WordPress site will be solid as a rock.
Making Your WordPress Website Work Harder in 2025
Let’s look at how to turn your website into a proper business growth machine.
Getting Smart with Analytics
Want to know what your visitors are actually doing on your site? WordPress makes this super easy with some brilliant tools:
- Google Analytics: See where your traffic comes from and what people do on your site
- WooCommerce Analytics: Find out which products sell best and where your sales come from
- MonsterInsights: Track everything from button clicks to custom goals right in your dashboard
You can even use heat mapping to see exactly where people click and scroll on your pages. The results sometimes really surprise you.
Converting Visitors into Customers
This is absolutely one of the most important things you can do. A/B testing lets you try different versions of your pages to see what works best. Focus on what people see first when they land on your page.
Connecting Your Marketing Tools
This could get a bit technical, however it’s worth getting right. HubSpot’s WordPress plugin is brilliant. It automatically grabs useful info about your contacts, like their job titles and social profiles.
CRM systems help you track how people interact with your business. Think of it like having a super-smart assistant who remembers everything about your customers.
Set up automated marketing based on what people do on your site. But remember, it may work well today but not tomorrow. So you need to keep checking these tools regularly.
The Bottom Line: Why WordPress Makes Sense for Your Business
Let’s wrap this up with some straight talk about WordPress in 2025. After 20+ years of building websites, we can tell you this – WordPress isn’t just popular by accident. It’s the clear winner for small businesses because it gives you everything you need without the headaches or huge costs.
WordPress comes packed with all the good stuff—solid e-commerce tools, built-in SEO features, and smart analytics that help you make better business decisions.
It also keeps updating its platform to stay ahead of threats, and when you pair that with good hosting and proper security measures, you’ve got a rock-solid foundation for your business online. Plus, every theme works perfectly on phones and tablets. Whether you’re selling products or looking for leads, WordPress gives you the tools to make it happen.
Need some help getting started? Our website experts here at We Get Digital know WordPress inside and out—give us a shout to chat about your website plans and how to keep everything running smoothly.
